Signatrue stlye

Signatrue stlye

|Maria Pavlova

What if a signature style isn’t something you find, but something you create?

I explored various techniques and experiments, hoping to figure out what connected my interests in letters, architecture, deconstruction, and visual puzzles. It took me a while to realize I wasn’t actually looking for something new. Instead, I was noticing connections that had always existed.

Everything changed when I stopped searching outside myself and started looking within. I saw that my interests weren’t separate—they were all part of the same drive: to make art that invites people to interpret and see familiar things in a new way.

That’s what led me to the phrase "автроский стлиь" (“signatrue stlye.”)
At first, it looks like a mistake. But our brains quickly read it as "авторский стиль" (“signature style”), filling in the familiar pattern. This effect, called typoglycemia, became a metaphor for my creative process for this artwork.

Just as the brain finds meaning in scrambled letters, I was discovering connections between seemingly unrelated ideas.

In the finished piece, the phrase nearly vanishes. The letters stretch, overlap, and take on architectural shapes, inspired by Zaha Hadid and Slavic vyaz calligraphy, in which letters are both symbols and visual forms.

Instead of reading the text, the viewer moves through a space.

This piece shows the moment when my intuitive search turned into a clear system, when text became architecture, and when separate parts formed my own artistic language.

It also plays with the idea of 'before and after': two frames mark the transition. Everything started as scattered lines moving in the same direction, eventually becoming something monolithic and whole now.

I can’t unsee a flower blooming here—it happened by accident. I didn’t plan it. And what do you see?