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What If Your Job Was Never Your Identity

|Maria Pavlova
What If Your Job Was Never Your Identity

Rethinking Identity in the Age of AI

Conversations about professional identity, have become increasingly relevant in our rapidly changing world. With the rise of AI, many people find themselves questioning who they are in relation to their work. 

And I keep coming back to one question:

What is identity, really? And how do we lose it?

Merriam-Webster defines identity as “the distinguishing character, qualities, or personality of an individual or group.” It’s the unique mix of beliefs, traits, and roles that shape who we are.
Professional identity is the part of our identity that develops through our work: the roles we take on, the skills we build, the communities we belong to, and, more deeply, the way we approach problems, make choices, and contribute to the world.

In our professional lives, we often reduce identity to a job title or skill set:
—I’m a designer.
—I’m a writer.
—I’m an engineer.
—I’m a researcher.

Our profession gives us a role, a shared language, a community, and a sense of purpose. Over the years, we build our self-image around these elements.

Now, AI can write, generate images, analyze data, code, and perform tasks that once required years of human mastery. Suddenly, what made us unique feels less special.
When our hard-earned skills are automated, it can feel like part of our identity is slipping away.

Beyond Job Titles and Roles

But what’s really lost? 
Is it the skill, the role, the status, the feeling of being useful, or is it simply the story we’ve told ourselves?

The activity was never the identity itself

It was just one way our identity showed itself to the world:
—a
designer designs,
—a writer writes, 
—an engineer engineers.
Yet these actions reveal something deeper:
how we see the world, what sparks our curiosity, the problems we care about, the choices we make, and the unique connections we draw.
If AI changes our tools or takes over the activities that once defined us, does our identity disappear, or does it challenge us to look deeper and rediscover what truly makes us who we are?

Mary Pavlova with her original Identity: The Failure of Reading text-based artwork is looking down

I’ve explored these questions through my art—a triptych called Identity: The Failure of Reading. The artwork explores how easily we misread others, building stories from fragments and mistaking them for the whole person. I realize we often do the same to ourselves, confusing our roles or skills with our true identity.

Mary Pavlova with her original Signatrue stlye abstract text-based artwork

As an artist, I’ve often heard fellow artists say their work feels like an extension of their soul. But over time, I’ve learned a crucial lesson: feedback on my art isn’t feedback on me as a person. That distinction matters, and I think it’s true for everyone, not just artists. Our work can express us, but it doesn’t define our entire being.

We often point to our job title, skills, portfolio, or achievements and say, "This is who I am."
But now, many wonder: Is my 20-year portfolio still valuable? If my job changes, what will I do? Who am I if my expertise is no longer rare?
If you took away your job title and professional skills,
what would remain at the core of your identity?

Maybe, instead of mourning the loss of professional identity, we can treat this moment as an invitation:

A chance to rediscover who we are beyond our roles, and to find new ways to express the qualities that make us unique.

We have to pay attention to the things that are harder to put on a résumé: the way we see the world, the questions we keep asking, the problems we care about, the connections we make, and the choices we make when there is no obvious answer.




Thanks for staying curious.

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Mary Pavlova with her original Signatrue stlye abstract text-based artwork

Hi there

I'M MARY PAVLOVA

a conceptual text-based artist fascinated by language, perception. I turn letters and bits of text into visual art, exploring the space between what we read, what we see, and what we think we understand.

My work is inspired by calligraphy, architecture, visual puzzles, and the expressive power of written language.
I create new ways of seeing language through art.

My passion? Turning empty walls into something that feeds the mind, sparks curiosity, and keeps ideas moving.

Let’s Stay in Touch

I like sending updates about what I’m making, stories from the studio, odd ideas, and whatever creative rabbit hole I’ve found myself in. If you’re into art, visual language, or simply like seeing the world from a new angle, you’ll probably enjoy it.

Curious what I’m up to next? I’d be happy to have you along.